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TOP 10 FB Teen FAMOUS (pt. 3)
Now there will be new privacy protections extended to everyone, no matter where you live which previously had affected certain privacy features. Asking users to review how Facebook uses their data to display ads and giving them the option to opt out of targeting like partner categories or personal profile information like relationship status or political affiliation. Most users will accept the current settings so it should be business as usual for advertisers. Facebook Now Rewards for Reports of Data Abuse Facebook is proving exactly how much they want to shut down data sharing that violates their policies by offering bounties to users who report data abuse. Want to learn more about the program? Check out their FAQ here. With the new changes Facebook will now be in the driving seat, this means that ethical advertisers will no longer be at a disadvantage to the spammers, creating a level playing field will help a majority of advertisers. The First Nine Barriers to Prying Apps One of the first announcements that came out regarding the privacy changes was that Facebook was putting a hold on app reviewing. Moving forward, Facebook will be restricting data access to apps on Facebook. No longer allowing apps to view the guest lists or posts of events users attended or hosted. Apps will need Facebook approval before being able to access the Pages API, which allowed them to read posts or comments from any Page. Search by email and phone numbers has been disabled: However, malicious actors have also abused these features to scrape public profile information so Facebook has disabled this feature. User call and text history will be limited, and Facebook confirmed it does not collect the content of messages and that logs older than one year are deleted. This is designed to increase transparency. This is already being tested in Canada where users can see all ads a page has run, not just political ads. Increased Authenticity and Transparency for Pages Facebook is also requiring that individuals who manage pages with large follower count are verified by Facebook , making it much more difficult for people to use fake accounts to admin big Pages. This is designed to protect user identity and increase identity further, and yes, prevent election interference. These features will still apply to non-political Pages, too, however, extending the protection to all users. Those who manage large Pages that do not clear the process will no longer be able to post. This will make it much harder for people to administer a Page using a fake account. We will also show you additional context about Pages to effectively assess their content. For example, you can see whether a Page has changed its name. For legitimate advertisers this is a good move, the more trust there is in Facebook pages the more users are likely to trust and engage with Facebook advertisers. However, many companies use fake personal profiles as an easy way to administer company profiles. Unsurprisingly, Facebook has made changes to this, making it easier for users to find and adjust their privacy settings. The goal of Facebook was to create an experience is now explicit, more visual, and easy-to-find. There will also be a new privacy shortcuts menu, which will be highly visual and simple to navigate as seen in the screenshot below. This will include the ability to: This makes it easier for users to update their ad preferences. Now, Facebook is shutting down partner categories. Partner categories are not a key component of targeting for most advertisers, with lookalikes and interest targeting often providing better results. New Tools Against Misinformation in News Feed Facebook is taking big steps to protect users against misinformation that has a tendency to spread like wildfire on most social media platforms. People will be able to see that the Onion is a satire site, for example, so they quickly know not to take it too seriously. Users will also be able to see which of their friends have shared the article. I was thrilled to see this news, and our expert agreed that this was good news. Clickbait has been around on Facebook ever since the platform has allowed business pages and more recently this has evolved into fake news. Previously this has been hard for users to do as checking various third party sites — especially on mobile — is time consuming so a solution within the newsfeed is welcome. With Facebook looking to create a newsfeed with less sensational content this is a good time for advertisers to evaluate their style of ad creative. Advertisers relying on clickbait style ads will find that their ads will look more and more dated and out of place in the newsfeed. Instead, the platform uses an auction for every ad served. Simply put, this means that if demand for advertising falls then ad prices also fall. Last but not least: The other conclusion from recent events is to move away from micro-targeting and instead build funnels. Cast a wide net at the top of the funnel, by starting with an audience of approximately 1 million people the CPM cost per 1, impressions is low and from this build custom audiences of engaged users to retarget. How do you feel about the latest changes? Which are you most excited about? Share your thoughts, knowledge, and questions in the comments below!
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